Bloggers are constantly looking out for cool new content to write about. As a blogger myself, it is flattering when a company reaches out to me to help promote or advertise their product or service. And it is always an awesome added bonus when free swag is involved.
Bugaboo saw the benefits of reaching out to bloggers and in doing so created an extremely successful online campaign to advertise their top notch baby strollers.
The interesting thing about Bugaboo is that it is a world famous stroller company however North America is where it is least talked about.
In 2012, Bugaboo launched a digital campaign to elevate brands recognition offline and brought engagement levels to measureable results online. They cleverly crafted this campaign to target women. It is well- known that women spend much more time online reading lifestyle, family and cooking blogs in comparison to men.Simultaneously, it is the mother who cares more about the safety and trendiness of their baby stroller.
Times have changed, and as the demand for stylish, fashionable and suave baby gear increases, the combination of safety and trendy is most poular. Bugaboo's strollers are the perfect combination of both these necessary components of the new age baby stroller.
So, how did Bugaboo's 2012 campaign help promote their product within North America?
Basically, Bugaboo reached out to lifestyle bloggers, providing them with one of their newest models of strollers to use for a set amount of time. In exchange, the bloggers agreed to update daily with photos, posts, etc about their use of the Bugaboo.
One blogger in particular documented her trip around the states with her trendy new baby accessory.
By doing this, the blogger has something interesting and fresh to write about, and gains and increased fan base. Simultaneously, Bugaboo does not rely on their current fan base, and instead gains new fans via those who are actively engaged in the blogs and blog posts surrounding the Bugaboo stroller. This is essentially a blogger outreach program, and we at Bash! love it!
Bugaboo used Facebook ad banners to advertise their campaign to their target audience. Again, this helps increase the fan base for both the blogger and the company.
Double whamy! Win- Win! Dual Domination!
Don't think this form of online social media campaignins is successful? Think again.
Bugaboo's campaign garnered 17.8 million impressions in the course of three months.
Their social media strategy was to gain a customer base and online presence, and their results confirm their success.
Smart- thinking Bugaboo! Street Savvy Stroller domination is in the palm of your hands!