It's no secret that marketers far and wide have spent millions of dollars trying to reach specific target groups with the right medium; internet advertising for teens, television for adults, and mobile marketing for young, urban professionals. But as people start spending less time in their homes and more time outside, Digital and Interactive OOH media becomes more dominant in a world of unengaging and traditionally boring media.
Digital OOH media reaches 19.2 million consumers monthly. Now that's a lot of exposure
Throughout this 19.2 million, several profitable target groups are reached through Digital and Interactive OOH – from affluent adults to college students to alpha moms right back to teens, Digital and Interactive OOH media has the stopping power to gain awareness from the consumer due to its innovative social and impressive technologies.
Here's how people throughout all life stages/patterns effectively notice Digital and Interactive OOH media making it the ideal and perfect media to give your company a unique, trendy, and well-heard voice:
Affluents: 60% notice, 36% take action.
Movie Goers: 69% notice, 51% take action.
Business Professionals: 67% notice, 30% take action.
College Students: 65% notice, 49% take action.
Nightlifers: 65% notice, 43% take action.
Mobile Millennials: 63% notice, 43% take action
Teens: 54% notice, 55% take action.
So there you have it. These groups were the highest among others to take notice of Digital OOH media. And these numbers are only going to rise – with social media websites such as Facebook and Foursquare engaging their users in a world of interactivity, Digital and Interactive OOH media will only boom and dominate the media landscape. And what more could a company want than massive appeal in a cool and shared manner?
*Statistics taken from OMAC "Engaging People with Digital Out Of Home Media" (http://www.omaccanada.ca/Sites/omac/multimedias/membersarea/SeeSaw_EngagingPpl_DOOH_Full_2007.pdf)