How cool is this – a botanical QR code has been grown in France at Place Stanislas. Place Stanislas is a large pedestrianized square of architectural ensemble on the list of UNESCO World Heritage Sites promoting cultural events, such as music and art programs. According to 2d-code.co.uk, over 1,700 plants were used in the creation of the QR code over a span of 43 feet. The naturally grown QR code can be scanned from the balcony of City Hall, which then directs the user to a mobile page with information about the garden and its events as a UNESCO World Heritage Site, including classical music in the garden, a listing of their schedules, and choir member biographies.
The mobile site majestically implies that QR codes, or technology, can be seen as the opposite of nature and therefore not easily adapted by nature enthusiasts. The Place Stanislas states, “This QR code is a giant plant snap digital. The brilliance of…playing with a smartphone, a next generation phone, provides access to content that speaks of quiet nature, beautiful plants, the ephemeral garden of the eighteenth place. The technology is not necessarily the enemy. It can help put us on the way to the universal, the timeless.” Not a bad way to put it, huh?
As Place Stanislas portrays, QR codes can be a modern and creative way to engage audiences on larger and less “robotic” levels. Most QR codes that we’re used to seeing tend to stick to the traditional black and white prototype, but Place Stanislas certainly does bring a new layer of innovation to the QR code world. They’re just one example of how any organization or company can embrace mobile technology solutions, regardless of their mission, to connect with their audience.
To see more creative QR codes, check out this article by Mashable: http://on.mash.to/n8yuYu, or to find out how you can create a customized mobile solution, contact us for more information.
