Digital Interactive Media is, in fact, the new "sexy" for corporate and retail industries.
Adidas London, Beijing, Paris and Berlin have moved into the new face of interactive media since 2009. Adidas launched stores with "interactive zones" and this has since been a successful way for advertising, gaining customer demographics and customer interest. From interactive platforms that allow customers to test their speed, balance, and jumping, to an individual personalized assessment that can be emailed to customers themselves. These emails will also include updates on sporting apparels and equipments.
Furthermore, Adidas (London) has incorporated Augmented Reality into their T-Shirts. Yes, you heard right… T-shirts! By simply snapping a picture of Adidas' logo and taking it in-stores, you can activate it via your mobile phones.
Let's take this a step further. Adidas launched their first AR Sneakers! Follow these simple steps: Buy a pair of shoes, take it home, activate it on the camera. Watch this:
Simply put, digital interactive media is the way to go in today's techno-savvy-society.
Source: Brand Republic and Genwow
