Perhaps one of the most likely to happen soon is automation of jobs that are repetitive and easy to mechanically automate.

In China, welcome to the world of Chef Noodle-Cutter:

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NFC SMART ADS: The out-of-home advertising giant Clear Channel's network of 10,000 NFC ad panels which is now complete with Movie clients and Fast Food Chains already using the new platform!

"From this week, consumers will be able to deepen their engagement with thousands of Clear Channel's sites by tapping or scanning their mobile device on interactive panels on high streets and in town centers right across the UK," the company says.

Consumers/Passer-by's who tap or scan these NFC panels next to advertising for upcoming movie trailers; while NFC enabled panels next to KFC Advertising posters will provide a proximity search that will let consumers find their nearest restaurant.

This landmark platform also gives advertisers the opportunity to deepen their engagement and interaction with consumers, by offering interactive content, social media integration, and multimedia content while consumers will also be able to use their smartphones to download vouchers, promotions and more.

Bash is a leading Toronto NFC and RFID provider, deploying large-scale integrated experieintial and interactive solutions across Canada. Similar to the program above used in the UK, the Tap2-NFC platform by Bash can provide full tracking/analytics to enable media buyers/media agency's effective tracking responses. With the penetration of NFC enabled mobile devices across multiple platforms, the increase of Canadian NFC users is on the rise, and with Mobile NFC Payment systems already being used in other countries, the North American Adaption of NFC Tap2 Like on FB/Tap2 Pay/Tap2 gain Access/Tap2 Download or Play Media/Tap2 get coupons and much more, are just around the corner for us.

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The latest use for RFID technology that we discovered is the innovative NutriSmart prototype that allows you to embed a tiny RFID microchip directly into your food to track it from production to plate. The RFID tags are totally edible and would allow the consumer to monitor and learn about their product's supply chain from the manufacturer or supplier all the way to the grocery store. All the while providing nutritional information to the consumer, which will be especially beneficial to extreme dieters or people with detrimental food allergies. The man behind this dietary wonder is design engineering student Hannes Harms from the Royal College of Art in London. He has dreams for NutriSmart to even alert you when your French's Mustard has ran out or when your milk has gone sour.

For example, you could technically buy a doughnut that has one of these RFID tags embedded into it and it would be able to tell you what the ingredients are inside of it, how many kilometers it traveled to get to your grocery store or your house, where it's ingredients were grown and it's nutritional content. This doughnut all of a sudden becomes an informational portal for your personal health. After reading the RFID tag-provided information and learning that this doughnut isn't actually all that healthy for you afterall, boasting 500 calories and 17 grams of fat, you may be prompted to put it away. But either way, this RFID tag will give you more control over the food you eat, because you will have more knowledge.

The opportunities are almost endless with this new wave of RFID technology, and perhaps in the future we could even be able to adopt it to social media. We could log onto our facebook and learn about what our friends ate for lunch or when they are going to be heading to the grocery store again.

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A new RFID-enabled bottle cap has, at a loss for better words,  been popping up all over Europe. Work Club, which is a London-based digital agency has been working to implement this latest project at exclusive events for the Heineken-owned company, Strongbow, and it has been creating quite a buzz.

The simple of act of opening a bottle of Strongbow Gold Cider will cause a ripple effect of things to occur. It can check the consumer in on  a variety of social media portals such as Foursquare and Facebook or even trigger a nearby glitter cannon to go off.

The agency was able to apply this digital technology for the events by augmenting the traditional bottle caps with an RFID tag, known as StartCap. The RFID tag was placed into the bottle cap which is then carefully secured under a transparent paper (to avoid catching on the sticky cap foil.) When the bartender or consumer pops open the bottle, the StartCap becomes a trigger and the RFID readers (MetraTec UHF readers) placed throughout the bar will be activated.

The campaign couldn't come at a better time for Strongbow, which has been seeing a spike in sales as beer sales have been on the decline as consumer preferences have changed.  Heineken decided to penetrate new territories across Europe with the Strongbow brand and decided to implement the new campaign as a way to attract awareness and appear exciting to their new target market.

Work Club's Joint Creative Partner, Ben Mooge elaborates: " As an agency, our approach is to use technology to create a brand platform to tell a story which can then be captured and spread socially. It's about doing something interesting using technology first, then using digital as the accelerant. The trick is not to over-complicate it – do something too tricks-y or too futuristic and people struggle to see the point."

So, in the spirit of becoming more interactive with their new target market, it appears that Strongbow has done a fantastic job. So far, this digital convergence has made appearances at events in Rome and Budapest and Work Club has hopes to continue the unveiling of the StartCap for Strongbow in even more cities in the near future.

For more information, visit the StartCap's micro site: http://www.start-cap.com/

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