Names: Julian (Jay) Joseph, 31. Client, New Business & Project Leads (Co-Founder)
Filipe Laborde-Basto, 34. Chief Technology Officer (Co-Founder)
Business Name: Bash! Interactive Corp.
Bash!, founded in 2009, has grown with a mission statement to bring interactive technology to the marketplace. The founders, Julian Joseph, 31, and Filipe Laborde-Basto, 34, have worked on building awareness within the agency and retail environments on how interactive technologies – similar to the movie ‘Minority Report’ (2002) – can help with engaging consumers and increasing sales for the brands.
Both founders had previously worked in startup technology companies, and seen the potential of digital out-of-home technology (DOOH) in the marketplace. With their experience and a mindset ready to pull 80 hour weeks, they set off to achieve that goal.
Since then, Bash! has matured and built up their team using a suite of technologies, that is coordinated with their ‘Bash Interactive Platform’ (BiP™), and allows seamless engagement between digital-out of home integrations (like converting storefronts into large touch-screens using Bash!’s iGlass™ technology), digital billboard tie-ins (live-streaming events, text to screen, social uploading), and other internet-enabled devices like i-Pads and user accessible media.
Bash! has received strong interest from ad agencies, and retailers, as their working to help bring their consumer interactions and campaigns up to current and future technology levels – allowing:
- Turning most clear surfaces into touch or gesture interactive displays
- Social media streaming and integration : twitter, mobile messages, web content
- Mobile interactive displays : projection to vehicle windows, billboard domination, augmented reality and digital-interactive advertising vans
- SMS/QR codes/.Mobi sites
- integrating mobile + social media with digital billboards, guerilla outdoor projections to walls & much more
Bash! is also partnering and always seeking other leading edge companies around the globe that are bringing even more futuristic technology to the marketplace like: 3d holographic units, laser light interactive projections to multiple surfaces, gesture (touchless controlled) rich media, and projecting images into thin air!
Industry: Digital Out-Of-Home & Emerging Media Marketing Solutions
Initially, how was your business financed? Self-financed
What was the biggest challenge setting up your business?
Our biggest initial challenge was gaining credibility in the industry, and mastering the suite of futuristic technologies we had to use.
Long nights with too much caffeine, and a very resourceful team of Bash! employees has helped us grow beyond those initial challenges!
How fast do you expect your company to grow in the next 5 years?
One thing we know is the economy is unpredictable. But we believe in the mantra “luck is when preparation meets opportunity”. With our awesome Bash! team and our ongoing efforts to give the best possible solutions to our clients, and also launch a range of products, we feel that we can establish ourselves in the Toronto (and then North American) ecosystems. Our hope is to triple our revenues this year, and build strong recurring relationships with our clients.
Since the iPhone/iPad revolution, we have seen a strong shift in the consumer acceptance of digital interactive technologies, and we hope to see this continue to shift in our favor.
Do you currently have any geographical expansion plans? Where?
We will continue to focus on our relationships in Canada, however, we are looking at fostering and growing our North American reach, focusing on hubs like New York and LA.
We welcome visits to our office in the vibrant Yonge and Eglinton area of Toronto, and enjoy some of the amazing cuisine in the area.
More information visit our website or YouTube channel.